creating emotions with flower
botanical set design for new BMWiX commercial spot
made out of three design stories
find a meaningful Ikebana art and a fluorescent avatar world created out of huge plant installations
Botanical Set Design: Studio de Pasquale
Client: BMW Group
1.AD: Micha Schmidt
DoP: Josua Stäbler
Director: Pascal Thieret
Agency: Territory Group
Head of Production: Hondo Ratkovic
Producer: Julian Pfretzschner
Set Design: Kolja Briese
Three commercial spots for the new BMWiX - Rethink Design
episode 1 & 2 out now | find episode 3 starting 2020
The BMW iX is leading the way for a future generation of cars with which the company is redefining sustainability, driving pleasure.
Getting into the BMW iX is like coming home. It offers you the space to discover new and individual ways of spending time in your car. Enter the #NEXTGen
Creating the BMW iX: Behind the Scenes, Episode 3 | BMW USA
